DLCG

DLCG Mortgage Group wanted to strengthen its brand presence and re-engage with former mortgage sales representatives. The challenge was twofold: Create a unified brand identity that reflected DLCG’s position in the industry, and design a targeted campaign to reconnect with past team members in a meaningful way.

I developed the brand identity and logo lockup, establishing a strong, consistent visual foundation. Building on that, I created the “We Miss You” campaign—a series of emails and digital banners crafted to speak directly to past sales representatives, highlighting DLCG’s culture and support systems, and encouraging them to return to the company.