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EDO JAPAN
Project Type
Visual Identity and Brand Guidelines
Date
April 2023
Role
Lead Designer
In 2023, Edo Japan, renowned for its Japanese Teppan-style cuisine, initiated a comprehensive makeover and expansive advertising campaign to align with its ambitious expansion goals.
Last spring '23, I played a pivotal role in this transformation.
My responsibilities centered around refining the branding and visual identity, ensuring alignment with Edo's refreshed direction. This involved implementing an elevated photography style, incorporating bolder design elements, and infusing a more playful tone to resonate with both new and established markets.
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