SBM

Established in 2012 by industry veteran Miguel Ezpeleta, Staffing By Miguel (SBM) stands out as Toronto’s premier staffing agency dedicated solely to recruiting and acquiring culinary professionals for the hospitality sector.

As SBM evolved and expanded its reach, a rebrand became imperative. I assumed the role of sole designer and strategist, tasked with revitalizing the brand and enhancing its visual identity and messaging.