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The Little Big Boy

Project type

Branding

Date

May 2023

Location

Toronto, Canada

Dan Margules, also known as Little Big Boy, is a Senior Flame Artist specializing in 3D compositing, visual effects, and editorial finishing. Beyond his accomplished VFX career, Dan is defined by a playful, childlike spirit that balances his serious approach to craft.

When designing his logo, my goal was to capture this duality: the seasoned professional who brings precision and expertise to every project, and the “big kid at heart” who fuels creativity with curiosity and fun. The final mark reflects both sides of his character—professional yet approachable, serious yet playful—just like The Little Big Boy himself.

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